About

Yooku Obiri, in glasses and a burgundy jumper, smiling and resting his head on his hand.
Yooku Obiri — London

I'm Yooku — a brand designer based in London, working across identity, design systems and art direction. I help startups and culture-first brands turn fuzzy ideas into confident, unmistakable work.

London, UK Available worldwide

What I do

  • Brand identity
  • Visual systems
  • Art direction
  • Design systems
  • Motion
  • Editorial web

How I work

01

Strategy first, decoration last

Every mark earns its place before it earns a flourish.

02

Systems over one-offs

Identities built to stay coherent long past launch day.

03

Craft is the message

The details are where trust gets built.

Experience

  • 2024 — 26 Grãs Creatives — Senior Designer
  • 2021 — 24 Barry & The Kingdom Vessels — Head of Branding
  • 2020 — 21 Freelance

Off the clock: Videography, typefaces and engineering. Other work and experiments live in the Archive.

Let's make something

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