Brewed — 2022

Brewed

A student-run coffee company built to sell great coffee and create a space for conversations over a cup.

Client
Brewed
Services
Brand Identity, Packaging, Art Direction
Year
2022
Three floating 'brewed' takeaway coffee cups on a soft neutral backdrop.

The brand need

Brewed began as a student venture with a double ambition: to sell genuinely good coffee, and to build a community where people could slow down and have real conversations over a cup. The identity needed to feel warm, welcoming and a little crafted — approachable enough for a student crowd, but considered enough to sit beside specialty roasters.

The solution

A student-run coffee company built to sell great coffee and create a space for conversations over a cup.

The Brewed wordmark — a warm serif with a coffee bean tucked into the 'b' — in white on brown.
The wordmark hides a coffee bean and a curl of steam.
Brewed brand flat-lay — a kraft coffee bag, a business card and a bowl of beans with a gold spoon on a wooden tray.
Packaging and stationery styled together — where the brand meets the cup.

Process

  1. Step 01 A wordmark you can almost smell

    The identity centres on a custom 'brewed' wordmark — a warm serif where the 'b' cradles a coffee bean and a wisp of steam rises off the 'd' — small storytelling touches that make the name feel like the product.

  2. Step 02 A warm, earthy palette

    Rich browns and soft neutrals set a cosy, café tone, carried across cups, bags and cards so every touchpoint feels like part of the same table.

  3. Step 03 Designed for the cup

    Packaging leads the system: takeaway cups, coffee bags and business cards were mocked up to make sure the mark held up small, on kraft, and in the hand — where the brand actually lives.

Outcome

The result is a coffee brand with real warmth — an identity that works as hard on a takeaway cup as it does on a shelf, and gives Brewed a look that invites people to sit down, stay a while, and talk over coffee.